Video Marketing at YouTube

I was wondering this week how many of you are doing video marketing to promote either your own products or those as an affiliate. It can work wickedly well, but there are some things to keep in mind.

In my own case I have found that over 90% of my video traffic comes from my YouTube videos. Sure, I submit promotional videos to a number of video sites, but YouTube really is the workhorse at least in my case.

If you are submitting videos manually, you can use a free service such as TubeMogul to submit the same video to about a dozen prime directories with the push of a button. And, while I do submit to a number of directories, like I said, the vast majority of my video traffic comes from YouTube.

If you are promoting products in a number of different niches, remember, you can easily create different user accounts at YouTube using different email addresses. I have half-a-dozen accounts I use for different purposes.

Your biggest choice is where to send the traffic you get from your videos. Just as in article marketing, you need to decide whether you want to send traffic directly to a sales page, or–to a squeeze page, so you can collect names and email addresses.

This decision kind of depends on your niche. If list building is not a concern for a particular product or niche, you will probably want to send traffic directly to a sales page.

The very best place on Youtube to add a link to your website is at the very start of your description. In other words, start the description of your video with the full http:// url of the webpage you want them to visit, then add the rest of your description.

A big key is to try to get people to subscribe to your channel. Another thing is to keep fresh videos coming.

If someone subscribes to your channel and you only post a video once every six months, it is likely they won’t keep an eye out for new videos. It’s a numbers game, the more videos you post, the more traffic you generate.