Those of you managing your own small businesses know that getting your name and brand above the rest can be quite a challenge. An increasing number of small businesses are turning to online advertisements as a way of effectively reaching out to a larger audience. For those of you in the foodservice sector, utilising this tool can be of great importance. Are you optimising your use of online marketing channels to their fullest? Now is the time to harness it, and give your small or independent restaurant a much-needed boost!
The closest place a customer is likely to look for a restaurant is online. It’s no longer about just having a well-designed website, but identifying ways to make sure it reaches your target audience effectively. This is where search engine optimisation (SEO) and online ads can make a significant difference. More than just a marketing gimmick, SEO can effectively improve your search engine ranking, leading potential customers straight to your website.
The first step to using SEO effectively is by integrating relevant keywords throughout your website. Keywords such as ‘Best Italian restaurant in city name’, ‘quick lunch options’ or ‘evening dining’. This increases the chances of your website popping up when a user searches for such terms.
Next, Google AdWords can do wonders for your small business. It’s the most effective platform for pay-per-click (PPC) advertising. You can set up specific search phrases that potential customers are likely to use, and each click will lead them right to your website. Additionally, Google Analytics can lead to a deeper understanding of your consumer’s behaviour which can help improve the website according to their preferences.
Social media is another excellent advertising platform that small businesses tend to undervalue. With over 2.7 billion monthly active users, Facebook gives you access to a broad audience that you wouldn’t reach otherwise. Facebook Ads enables you to target advertisements towards users based on their age, location, interests, and much more. Likewise, Instagram has become a powerful marketing tool, especially for restaurant businesses! Beautiful images of your menu items can instantly catch the viewer’s eye, resulting in more walk-ins.
Email campaigns can indeed make a big difference! The main aim here is to stay in the minds of your customers. Websites such as MailChimp, facilitate sending emails about new menu items, discount offers, and upcoming events, leading to more footfalls and repeated customers.
Finally, though often overlooked, online reviews can be a make-or-break point for many customers deciding where to dine. A higher rating on websites such as Yelp or TripAdvisor can put you ahead of your competitors instantly. Encourage happy customers to leave a review, maybe even offer a discount on their next visit in exchange!
Online advertising and SEO are crucial for the growth of a small business. Once utilised effectively, it can work wonders in making your restaurant standout among the crowd. Start today and watch your customer footfall increase steadily!