In the fast-paced world of the foodservice business, making a lasting first impression can be directly equated with success. Placing a strong emphasis on your point of sale (POS) displays – the last place your customer interacts with before leaving – can play a crucial role in enhancing the customer experience. As a focal point of customer transaction, POS displays can influence purchasing decisions, average spend and even loyalty. Here, innovativeness takes the front seat.
Let’s explore six forward-looking ideas to innovate your restaurant’s POS displays:
1. **Digital Menu Boards:**
Digital menu boards are becoming increasingly popular for their ability to display vibrant, high-definition images of menu items, captivating your customers’ attention. Not only will they give a sleek, modern look to your restaurant but they also offer convenience in updating your menu and pricing in real time.
2. **Interactive Touchscreens:**
Imagine a world where your customers can navigate your menu offerings, customise their order and make their purchase all at a single interactive, touchscreen POS system. Offering ease of use, this technology allows for a seamless, personalised customer experience, thereby increasing customer satisfaction.
3. **Integrated Loyalty Programs:**
Integrating loyalty programs right into your POS system can significantly enhance customer retention. Such systems allow customers to easily earn points and redeem rewards, which can be a great incentive for repeat visits.
4. **Mobile Application Integration:**
Today, more and more businesses are using mobile applications to streamline customer transactions. Allowing customers to place and pay for their orders via a bespoke restaurant app can significantly reduce queue times, improve order accuracy, and create a convenient user experience.
5. **Self-Service Kiosks:**
By using self-service kiosks, you have the potential to reduce staff workload, increase order accuracy, and improve sales through upselling and cross-selling. A kiosk can display mouth-watering pictures of your dishes, encouraging customers to add extras or try something new.
6. **Contactless Payments:**
In our current society, where social distancing has become the norm, customers appreciate the ability to pay contactlessly. By implementing contactless payment options like mobile wallets or NFC card readers at your POS system, you can increase transaction speed and ensure a hygienic, seamless payment process.
Inventing creative ways to leverage technology and visual appeal in creating an innovative POS display will help your restaurant stay relevant and appealing to contemporary consumers. These ideas are not restricted to larger franchises either – independent restaurants, cafes, and other small businesses can just as easily, and beneficially, implement them. Keep abreast and stay ahead in this incredibly competitive industry!