One of the biggest mistakes I see beginners make in online marketing has to do with RESEARCH!
Too many people begin developing web pages, setting up niche blogs, or creating ebooks or videos without doing proper research.
Research begins with:
* identifying a possible niche
* looking at monthly traffic for keywords in that niche
* looking at what your competitors are doing
In other words, what you shouldn’t do is create a product and then try to find a market for it. Instead you should do your research, find a hungry market with money to spend, find out exactly what they want ….. and then create the product to sell to them!
A great tool to start with is Google’s External Keyword Tool. It can give you numbers on how many searches are done monthly for various keywords.
It can also give you indications of how much competition there is for the keywords you are targeting.
Whether you are creating a new product, or doing article marketing, video marketing, setting up pre-sell or landing pages–keyword research is vital to your success.
Find out what keywords are getting all of the traffic and position your offers right in front of that traffic. That’s the real key to success.
Without doing your research first, you are throwing darts at a moving target in the dark.
I’ll be covering lots of other ways to do your research in my IM Shortcut email newsletter.
