Writing great sales copy is the one thing that can make you rich. You can write sales copy for other people or for yourself. Of course, it’s not easy to write effective sales copy. But here are 6 tips for how to write better sales copy. Follow these tips and you’ll be well on your way to a successful sales letter.
Tell a Story
Everyone loves a great story. Therefore, you should try to tell some kind of a story in every sales letter you write. This will keep the interest of the reader and make it much more likely that the reader will read your entire sales letter.
Write to your Customer
Before you even write the first word of a sales letter you want to make sure that you carefully consider who your ideal customer is. Then you want to write directly to that person. This will help personalize your sales letter and will in turn help your conversation rates.
Remember AIDA
The next tip for how to write better sales copy is to remember AIDA. AIDA stands for attention, interest, desire, and action and it’s how you should structure just about every sales letter you write. You want to get the reader’s attention, then their interest, then you want to create a desire, and you want them to take action and buy what you’re selling.
Tap into Emotions
Most people buy on emotion most of the time. So with every sales letter you write try to tap into people’s emotions. Just make sure the emotion you’re tapping into is related to what you’re selling.
Make it Flow
All sales copy should flow nicely. This way the reader will get to the end easily. So, put very little spaces and very little breaks in your copy. Just make it flow from beginning to end.
Make them Buy Now!
The final tip for how to write better sales copy is to get the reader to buy right away. Don’t let them get away. Give them every reason to buy right then and there. If they click away from you sales letter then chances are they probably won’t come back.
There you have 6 tips for how to write better sales copy. If you follow these tips then all sales copy that you write will convert better and that will add up to you making more money.
