How to Create the Most Effective Squidoo Lens

Before you actually decide on your Squidoo lens title and URL you will want to do a little research into the main keyword phrase you want to target for your lens. By this I mean–what is likely the most common keyword phrase people would use to find your page through Google?

You probably have an idea for what this keyword phrase would be already. If you have your own ebook you might use the name of your ebook. However, unless tons of people have heard about your ebook you probably won’t get many people searching for it on Google. You might want to choose a phrase related to the topic of your ebook instead (if that’s what you want to promote).

One good way to do keyword research for your main search term is to go to Google’s External Keyword Tool. You can use this for free. You simply enter a keyword phrase and Google will give you the number of searches for that term done each month. Google will also give you many dozens, perhaps hundreds of suggestions for keywords related to yours.

Doing this is important because you want to target a keyword phrase that will get you sufficient Google traffic to your lens from organic search listings.

How many searches a month do you need to make your lens profitable? There is not definitive answer. Myself, I like to target keyword phrases that get a couple thousand searches a month. However, the product price, profit margin (commission rate), up-sells, and OTO’s will affect your bottom line.

In my next post we will look at important things to add to your lens–and, important things to do to keep visitors on your lens as long as possible.