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Other Online Promotion

Twitter Tips for Your Business

You’ve heard of the social networking site Twitter, right? It’s all the rage right now. Millions of people belong and more and more continue to join every single minute of every day. So, you have a great opportunity to market your business on Twitter. However, you need to know a few tricks in order to use Twitter effectively. Here are a few Twitter tips for your business.

The first Twitter tip for your business is to fill out the profile completely. You want to give as much information as you possible can. That way people can find out more about you and/or your business when they visit your Twitter account. You especially want to be sure to include a link to your site in your Twitter profile. Often linking to a blog is the best way to do it because people will follow a blog more often then they’ll click on an actual website.

The next important Twitter tip for you business is to get as many people to follow you as possible. So make sure you include your Twitter ID on your business cards, in the signature of all your emails, and on all your other social networking pages. Also, follow other people who are interested in your niche. You can find out who is interested in your niche by going to search.twitter.com. Once you follow someone they’ll usually follow you back. Just follow a few people every single day and before long you’ll have a large following of people.

Another great Twitter tip for your business is to personalize your page as much as possible. This will help your brand and it will also set you apart from everyone else on Twitter. So put a unique background on your page and put a picture of yourself or a logo in the picture on Twitter.

The last of the Twitter tips for your business is to provide value with your tweets. Make them educational. Make them funny. Make them both educational and funny. Do not simply write a bunch of boring tweets. Most important of all, don’t ever try to directly sell to people on Twitter. This will cause people to unfollow in droves.

There you have some really great Twitter tips for your business. You want to make sure you complete all the profile information, you want to follow people who are interested in your niche, you want to make your page unique, and you want to provide value with your tweets. If you follow all of these tips then will be able to successfully market your business with Twitter.

Other Online Promotion

OTO’s and Upsells Explained

I frequently get questions related to OTOs (one-time-offers) and up-sells. People want to know how they work and exactly what is the difference.

Well, both are ways to increase your bottom line when selling a product online. The only real difference is where they occur in your sales funnel.

An up-sell occurs right after a customer clicks on the order button, but before they get to the order processing page.

When a customer clicks on the ORDER button you direct them to a page with another offer, in addition to the one you made on your sales page. You offer a product that supplements and correlates tightly with the product they just clicked to order.

You then give them two links. One says,

* No, thanks I just want your (your product name).

The other link says,

*Yes, I want in. I’ll take both (your main product name) and (your up-sell product name).

You will need two processing pages, one for each option.

Up-sells work because you have a ready, willing, and able to buy customer. The conversion rate on a good up-sell can be very high.

An OTO is really the same thing. The only difference is that it occurs after the customer has made payment through your processing page. With an OTO you are looking to sell another related product these work because the customer is still in buying mode and you convince them that the special price you are offering them won’t be available again if they leave the page without buying.

You then send them to your OTO page before they get to your download page. Again, they have the option of accepting your OTO or rejecting it.

You will have one link go to the download page (if they reject your offer) and one link going to a new processing page which will then take them to a download page with both products available for download there.

You can also send people to an OTO page when they haven’t made a purchase at all but after they’ve just opted in to your email list for example.

Both OTO’s and Upsells have been proven time and time again so I fully recommend you test them in your own marketing strategy.

Miscellaneous, Other Online Promotion

WordPress for Product Review Pages

I was doing a little product research the other day and I realized something that, while I already suspected this, hit me square on.

I did a standard Google search for the exact name of a top-selling Clickbank product. Of the first ten results shown, nine were pre-sell pages: self-hosted WordPress blogs–the other was the product vendor’s sales page.

Sure, you can use HubPages, Squidoo or Blogger pages to promote products–but WordPress blogs have become the de facto workhorse for pre-sell and review pages.

I’m talking about people who host WordPress blogs on their own private domain through wordpress.org.

Consider the advantages of WordPress blogs over traditional .com type site.

–free to use WordPress platform

–blogs tend to get indexed fast

–blogs can show well in the SERPs

–tons of free widgets to enhance a WordPress blogs functionality

–self hosted blogs are not subject to being locked as happens often with platforms like Squidoo or Blogger

You can do your own research, but I’m sure you’ll find similar results. It’s a free marketplace of ideas out there and the majority of affiliates are choosing WordPress blogs upon which to build their pre-sell and review pages.

There are good reasons for this!

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