Local Marketing, Marketing, Restaurant Marketing

Google 3-Pack/Google Maps Ranking – Where does your Restaurant REALLY appear?

I’m sure that like most restaurant owners you’ll have done searches in Google to see where your restaurant appears in their rankings.


And if you’re ranking well then you’ll hopefully appear in what’s called ‘The Google 3-Pack’.

** Just in case you don’t know what that is, The Google 3-Pack is the three businesses that Google highlights at the top of search results.

So in a search for ‘indian restaurant Burton on Trent’ for example, the results look just like this image on the right…


The Google 3-Pack are the 3 results that I’ve highlighted in red in this image.

Nearly 70% of searchers in Google choose from the 3-pack and don’t go further down the search results. So in this example, they’d choose one of these 3 restaurants and not look at any others.

It’s therefore really important that your restaurant appears there in the 3-Pack!

BUT… where does your restaurant REALLY appear in the 3-Pack?

What you may not know is that not everyone in your area will see the same 3-Pack results…

The results are dependent on the searcher's exact location. So even someone less than a mile down the road could be seeing different results to you.

Take a look at this map…


In this example, anyone searching from the location of this restaurant (the centre of the map) will see the restaurant in position 1, but searchers even just a short distance away will see the restaurant in position 7, 9, or even lower! In other words, they probably won’t see the restaurant information.

So even though you thought you were doing well and were in the 3-Pack, most people in your town may not find you at all!

Want to see EXACTLY where your restaurant appears for searches from all over your town or city?

In this quick video, I show how you can easily find out your 3-Pack rankings for people searching from anywhere in your area and beyond...

In an upcoming post, I'll be sharing some simple methods to improve your Google 3-Pack rankings, but in the meantime, I'd highly recommend that you follow the video and find out your exact rankings all over your local area.

And if I can help you with anything, please drop me a message.

Best regards,

Chris Towland

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Local Marketing, Marketing, Restaurant Marketing

Attracting more restaurant diners in 2024 (Part 1)

Now we’ve said goodbye to the Christmas and New Year celebrations we are in that time of year that is traditionally trickier for many restaurants.

With the exception of Valentine’s Day, of course, many customers are now absorbing the cost of the festive season and so are going out to eat a little less.

There are still simple things that restaurants can do to attract more diners though, and so in this and other posts over the next few weeks, I’m going to share some of these in the hope that it will spark some ideas that you can easily implement in your own restaurant.

We’re going to start with Reviews…

I’m starting with reviews because they are becoming more and more important in both convincing customers to choose your restaurant over your competitors… AND… getting your restaurant found in the search engines.

In recent years it was considered important to get reviews for your restaurant on multiple sites including Tripadvisor, Yelp, Google, Facebook and others.

In 2024 though, I’d highly recommend that you concentrate your efforts on simply getting more reviews on Google!



But why just Google?

Well, it’s for two main reasons…

  1. That’s where the majority of consumers go when they want to check out a restaurant. 63% say that before they will visit a business or restaurant, they will look at their reviews in Google. And if the restaurant has lots of poor reviews, or no recent good reviews, then they start to consider other restaurants instead.
     
  2. Reviews influence search engine rankings. According to a Moz study, review signals make up around 15 percent of ranking factors. That means that the more positive reviews you have, the higher Google ranks your restaurant on local search results.
So, more good Google reviews = more people finding your restaurant online + more diners for you!

BUT…



Do you actively encourage reviews, or just hope that diners will leave them?

The vast majority of restaurants that I visit don’t do anything to actively encourage diners to leave a review. They simply hope that the customer will enjoy their meal, go home, think about their lovely meal, decide to leave a review, search to find the place to leave a review, and then post that review.

But of course, most of the time that doesn’t happen!

In fact, the person who is more likely to think about leaving a review later, is the person who didn’t have a good meal and so leaves a bad review for you!

So here’s my challenge to you…


How can you make it easier for your diners to leave a review on Google for you?

Thinking about this (and putting it into action) could easily quadruple the good reviews you get in 2024… and significantly increase the customers that dine in your restaurant.

At the VERY least, you could simply ask every customer if they could leave a review for you. They’d still need to find the right place to leave a review but at least it puts the idea in their head.

Or could you do more?

  • Could you give the customer a QR code that would take them to the correct place to leave a review?
     
  • Could you add a review request to receipts, along with a link or QR code?
     
  • Could you add a link to your website that takes people to the correct place to leave a Google review?
     
  • Or if you have the contact details of your customers (maybe from your booking system), could you send them an email or text message after they’ve had a meal with you? This could then include a link for them to click.
Whatever you do, I hope you'll accept this post as a nudge to do more to get Google reviews this year. I guarantee that it will pay dividends for you!



Review Boost 

I'd also like to take this opportunity to introduce you to my own brand new system for getting more reviews for any restaurant. I've been testing the system with my restaurant clients for quite a few months and the results have been superb.

Review Boost makes it SO easy for the customer to leave a Google review as well as encourages (or even incentivizes) your staff to always ask diners for the review. It also helps to reduce the number of bad reviews and increases good reviews.

You can see full details of Review Boost by Clicking Here.

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Local Marketing, Marketing

Business Growth Newsletter – February 2022

Business Growth Magazine - February 2022

I've just published the latest edition of my Business Growth magazine and you can download your copy here, for free!

February's edition includes...

  • Your prized asset - and how it can improve your sales and profits.
  • 7 no-cost sales and profit boosters.
  • How to use remarketing or retargeting in your marketing.
  • And more!

All simple to use tactics that can help any business to grow.

Download your copy now by clicking the button below (no opt-in required)...

While you're here, you may like to see...   

How to get more customers for your business without it costing you a penny

Take my totally free 'Sell More Stuff' Mini-Course and I guarantee that you'll attract more customers or clients to your business without it costing you a single penny!

You can see all the details and join for free by Clicking Here.

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