The Small Business Marketing Blog

The restaurant industry continually evolves, and the competition gets more fiery as each day passes. To stay competitive, proprietors have made it a point to take advantage of digital technologies that shape the industry. Restaurants are no longer confined in a four-corner space. With the birth of applications and platforms, businesses get to explore more

Virtual reality (VR) technology has cemented its place in the world of gaming and entertainment, but now it’s finding another home in an unexpected place: small business marketing. In a world where standing out from the crowd is more important than ever for smaller enterprises, blending VR with small business marketing could well prove to

In the competitive world of hospitality, it’s no surprise that businesses are leveraging digital marketing techniques to build strong reputations and entice customers in two folds. One of the more innovative strategies breaking ground in the restaurant world is the use of recipe-driven restaurant blogs – a smart tool, indeed, that’s stirring up interest in

The world of advertising is rapidly evolving, with fresh and innovative strategies constantly being developed. Notably, the advent of advertisements in unconventional locations signifies a critical paradigm shift in small business promotion. Predominantly for small companies, restaurants, and cafes, shifting away from traditional marketing avenues and focusing on these unique advertisement spaces can make an

In a hospitality industry teeming with competition, how does one make their seal within the saturated market? Specifically for restaurant owners, an essential focus is to constantly update marketing strategies to ensure your establishment remains a popular choice for patrons. One innovative tactic is harnessing the power of local seasonal events as a lever to

Understanding how to effectively promote your enterprise is an integral part of business success. One powerfully savvy marketing technique that many small businesses might overlook is harnessing the potential of local sponsorships. This method not just assists in maximising business exposure, but it also builds lasting community relationships, undoubtedly a win-win situation. Here’s an in-depth

Did you ever wonder how that fast-food attendant effortlessly convinced you to upgrade your meal with an additional drink or dessert? You just witnessed the art of upselling in action. While widely regarded as a tactic commonly applied in retail, savvy restaurateurs have been incorporating the concept of upselling into their marketing strategies to optimise

Understanding that advertising budgets for local proprietors come with restrictions and understanding that saving cash doesn’t mean taking shortcuts on quality, there are a plethora of cost-efficient marketing alternatives available to small business proprietors to assist them in their promotional endeavours. Let’s tackle the misconception that marketing has to make a dent in your purse.