Chris's Marketing Mutterings
In the current digital era, running a small business without an online presence is practically unthinkable. However, despite the mass movement towards online marketing, many small firms, specifically local eateries, seem to miss out on opportunities that digital channels offer. This highlights the importance of utilising digital marketing strategies for small businesses and restaurants. In
In the bustling world of the restaurant business, competition is intense and constant. Every day, a new eating joint springs up somewhere, armed with innovative concepts, tantalising gastronomic delights, and ambitious strategies. In such a scenario, restaurants need to think of creative ways to stand out and attract customers. One of the most effective ways
A robust business structure stands as the cornerstone to your corporate survival and growth. Among the myriad elements that underpin this structure, brand identity takes a prominent place. For small and growing businesses, especially in the food industry, a strong and consistent brand identity can act as a compelling compass that guides your business to
The hospitality industry is no stranger to the influence of marketing tactics in driving their business growth. With the advent of digital media, these strategies have shifted increasingly to the online sphere. Traditional methods such as television and radio advertising, while still pertinent, are being gradually replaced by more innovative changes. For small pubs looking
I’m sure that like most restaurant owners you’ll have done searches in Google to see where your restaurant appears in their rankings. And if you’re ranking well then you’ll hopefully appear in what’s called ‘The Google 3-Pack’. ** Just in case you don’t know what that is, The Google 3-Pack is the three businesses that Google
Now we’ve said goodbye to the Christmas and New Year celebrations we are in that time of year that is traditionally trickier for many restaurants.With the exception of Valentine’s Day, of course, many customers are now absorbing the cost of the festive season and so are going out to eat a little less.There are still
Captivating your audience is critical in any industry, and the food industry is no exception. Food, after all, is about more than just nutrition. It’s about experiences, memories, and stories — and leveraging storytelling in your marketing initiatives can significantly boost your brand image and customer engagement. What is food storytelling all about? It’s about
The digital age has irrevocably altered the landscape of business advertising. Among its most significant shifts is the rise of social media as a formidable force in promotional strategies. Its compelling influence is remarkably felt in every business stratum, particularly those operating on a smaller scale. With limited budgets and restricted resources, small businesses are