The Small Business Marketing Blog

In the ever-evolving restaurant marketplace, one thing remains certain – a strong online presence is essential to survival and success. Digital platforms have drastically changed the way restaurants communicate with its customers, and harnessing the power of this medium can spell the difference between mediocrity and stellar performance. It can’t be denied that the virtual

There is a common assumption that effective marketing inevitably means high costs. However, this is simply not the case. Small establishments, faced with much tighter restrictions on both spending and risk-taking, need to prioritise cost-effective forms of marketing over risky, big-budget endeavours. As such, when the budget is limited, you must be insightful and innovative

When entering into the digital space, one of the most critical aspects for restaurateurs to focus on is their website design and layout. Such a site often acts as the first point of contact for potential customers and must therefore be both appealing and functional. Bearing in mind that effective restaurant marketing involves more than

In the modern business landscape, the gateway to achieving exponential growth for small businesses, particularly those in the restaurant industry, lies in effective marketing strategies. With the right combination of tactics, it is possible to significantly stimulate your business growth trajectory within a reasonably short period. Here is a definitive guide on how to use

Capitalise on the competitive industry of eateries by utilising guerrilla marketing techniques. These unconventional and cost-effective strategies can significantly boost your restaurant’s visibility and brand recognition; and even challenge powerhouses in your area. Below, we discuss some effective guerrilla marketing methods you can deploy for your eatery. 1. Food Truck Escapades: Use your restaurant on

With the rise of social media platforms and the advancement in digital advertising, many small-scale entrepreneurs, particularly in the restaurant business, tend to overlook the power and potential of the humble email as a marketing tool. However, the assertion that email marketing is obsolete couldn’t be farther from the truth. For micro enterprises particularly, it

In today’s hyperconnected world, the success of your restaurant depends significantly on your digital marketing strategy. As a restaurant owner, you’re not just offering good food, but you are also providing an experience. Activating your restaurant brand using smart digital strategies can help you stand out in the crowded food business landscape, get you close

The landscape of the food industry is always evolving. With high competition and ever-changing consumer preferences, it’s essential for restaurateurs to devise targeted and smart strategies for their marketing drives. Here are three fascinating case studies on how some of the top restaurants conquered their local markets and grew their brands dramatically. 1. The Farm-to-Table