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Miscellaneous
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- Chris Towland
Copywriting, Miscellaneous
Pumping Conversions From Your Sales Page
The single most important facet of your sales or marketing funnel is your sales page itself. If your sales page doesn’t convert–nothing else matters.
In a screenplay or novel authors use what are called plot points to drive the story forward. There may be half a dozen major plot points with many more minor ones.
The plot points drive the reader forward and create a tension or expectation for a resolution to the crisis within the story.
We can think of a sales page as a novel. The copywriter develops a story and hinges that story around half a dozen or so key plot points to drive the sales message forward.
Once the plot points of the sales message are identified, intermediary text can be added to carry the reader form one key point to the next.
The key plot points in a sales letter could include 1. I am a lot like you, 2. I had a problem just like you, 3. I found a solution to that problem, and 4. here is the solution and I am willing to share it with you.
Of course the solution to that problem involves the product you are promoting. One key to an effective sales letter is that each sentence must cue the reader up to the next sentence. Each paragraph must lead the reader to the next paragraph.
Tension must build through the course of the sales page until the point is reached where the copywriter states something like, “Then it hit me like a ton of bricks–the solution to my problem.”
Here the writer discloses the solution to the problem the reader has and begins pouring on the benefits of the product being sold.
List Building
Another List Building Technique
List building has to be one of the cornerstones of successful Internet marketing. A lot of times it can also be one of the most challenging aspects of the business for beginners.
Here is a trick that can help you build your list. Let’s begin with your niche. A lot of you are interested in the Internet marketing niche but this can work in any specific niche.
Suppose you are fairly new to the business. Maybe you have a product of your own and you are also doing some affiliate marketing.
Do some research and make yourself an expert in one aspect of selling online. Write a simple 10-20 page report dealing with that aspect.
You could also buy some PLR materials and rework them a bit to use.
Have a nice cover graphic designed for your report. You can easily get one for $5 at Fiverr.com. On the very last page have a brief 2-3 line bio blurb and a link to your sales page or blog. Make sure to have an opt-in form on that blog or page.
Now, watch Clickbank for new products coming out in the IM niche. Don’t worry right away about the big product launches where the product starts out with a high gravity on page one.
Look for the smaller products that were probably created by someone like yourself that have only been out for less than a month. Theirs will probably be found at the tail end of the listings.
You can do a search and set the parameters in the niche for “low gravity” which is what you want.
Visit every one of the sales pages. Many of the product vendors newer to the business may not have bonuses they give away with their product.
Approach them about giving your report away either as an opt-in bonus (better) or as a bonus to those who buy. Some will accept your offer–some will not.
Doing this will get your report out in the marketplace and into the hands of those highly targeted to your offer. Some will come to your blog or sales page and opt in to your list.
As you get experience in this, start approaching larger and larger product vendors–they get some serious traffic and you will get more and more opt-ins if they take you up on your offer.
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