Chris Towland

Copywriting

The Call to Action – How to End a Sales Letter

To write a great sales letter, a sales letter that coverts a high percentage of readers into customers, you need to make sure you concentrate on each part of the sales letter. Each part of the sales letter is equally important. The end of the sales letter is where you give the call to action. This part is very important because if you don’t do it well then nobody will actually buy what you’re selling.

So, here is how to end a sales letter by properly calling for action.

To correctly end a sales letter with a solid call to action, you need to build up to the end of the sales letter throughout the sales copy. The call to action at the end of a sales letter is the completion of all your work throughout the sales copy. So, you want to make sure that you always have the call to action in the back of your mind while you’re working on the rest of the sales letter.
Now, there are a few great tips you can follow to write a great call to action at the end of a sales letter. When you write the call to action you want to make it seem urgent. In other words, you want to give the person a reason to buy right then. You don’t want people to leave because they feel like they have the option of coming back later. More often than not they won’t come back. So, include some urgency with the call to action.

Another part of the call to action at the end of a sales letter is removing any fears a reader might have about buying what you’re selling. So, you need to think about reasons why people wouldn’t buy what you’re trying to sell. Then you need to make sure you address all those reasons and actually answer them so that they are no longer reasons. If you remove the reasons why a person wouldn’t buy what you’re selling then your call to action is much more likely to work.

There you have a few tips for how to end a sales letter with a call to action. You want to lead-up to the call to action throughout the letter. Then you want to make the call to action urgent and you want to remove any fear someone might have for buying what you’re selling. If you do these things then you will have the makings of a successful call to action at the end of your sales letter.

Article Marketing

How to Begin Writing an Article

Writing effective online articles is a free and easy way to market an online business. However, many people find it difficult to write articles. A big part of the problem for people is actually sitting down and beginning to write an article. There are some very simple tips people can follow for how to begin writing an article. These tips are to choose a topic, to choose keywords, to just start writing, and to follow your own methods.

Choose a Topic
The first tip for how to begin writing an article is to choose a topic. Obviously the first thing you need to do is have a general topic to write about. This can be as general as simply needing to fit into your niche. But it’s best to make it somewhat specific. For example, instead of simply deciding to write an article about the weight loss niche, you might want to choose a topic such as losing weight fast.

Choose Keywords
Once you have a topic then the next step for how to begin writing an article is to choose keywords. These are keywords that are searched for a lot and will help you to be found by people who are interested in your business. When you decide on the keywords then you’ll include those keywords in the title of the article and throughout the body of the article.

Just Do it!
Too often people think they need to be in a perfect situation in order to write. This isn’t true. Whether you’re in the mood to write or not, the quality of your writing will still be the same. So, just start writing. If you can’t figure out how to start then just start writing words. If you can’t find a door into your writing then break window to get into your writing. Just start writing.

Follow your Own Method
The final tip for how to begin writing an article is to follow your own method. Don’t try to be someone else. Just be yourself. Write what you want to write the way you want to write it. Simply let the words flow out of you. If you do then you will write solid articles without much trouble at all.

4 tips for how to begin writing an article are to chose a topic, to choose keywords, to just get started, and to follow your own method. Often people have trouble writing articles and the biggest problem they have is getting started. If you follow these 4 simple steps then you will begin writing articles without any problems at all.

Copywriting

How to Write Better Sales Copy: 6 Great Tips

Writing great sales copy is the one thing that can make you rich. You can write sales copy for other people or for yourself. Of course, it’s not easy to write effective sales copy. But here are 6 tips for how to write better sales copy. Follow these tips and you’ll be well on your way to a successful sales letter.

Tell a Story
Everyone loves a great story. Therefore, you should try to tell some kind of a story in every sales letter you write. This will keep the interest of the reader and make it much more likely that the reader will read your entire sales letter.

Write to your Customer
Before you even write the first word of a sales letter you want to make sure that you carefully consider who your ideal customer is. Then you want to write directly to that person. This will help personalize your sales letter and will in turn help your conversation rates.

Remember AIDA
The next tip for how to write better sales copy is to remember AIDA. AIDA stands for attention, interest, desire, and action and it’s how you should structure just about every sales letter you write. You want to get the reader’s attention, then their interest, then you want to create a desire, and you want them to take action and buy what you’re selling.

Tap into Emotions
Most people buy on emotion most of the time. So with every sales letter you write try to tap into people’s emotions. Just make sure the emotion you’re tapping into is related to what you’re selling.

Make it Flow
All sales copy should flow nicely. This way the reader will get to the end easily. So, put very little spaces and very little breaks in your copy. Just make it flow from beginning to end.

Make them Buy Now!
The final tip for how to write better sales copy is to get the reader to buy right away. Don’t let them get away. Give them every reason to buy right then and there. If they click away from you sales letter then chances are they probably won’t come back.

There you have 6 tips for how to write better sales copy. If you follow these tips then all sales copy that you write will convert better and that will add up to you making more money.

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