Let's begin by looking at what most restaurant owners do to tempt their existing diners back more frequently...
And it's actually - NOTHING!
Yes, most restaurant owners do absolutely nothing to tempt diners back.
A customer simply arrives, they eat and they leave.
Of course, you hope that your food and your service will tempt them back again soon, but that's it, you really are just HOPING that they will come back.
But what if instead, you could easily contact all of your customers at the press of a button. So instead of just hoping they'll come back, you contact them regularly and give them real reasons to come back to you time after time?
The simplest way to do this is to ask your customers to join a VIP Club that you create for your restaurant. Being called a VIP makes them feel special anyway, and if you can give a small incentive to join - maybe a small discount or freebie for example, then most will be happy to join the VIP Club.
To join, you'd ask them for their email address, or even better, their mobile number. From then on you can contact everyone who has joined, on a regular basis by email or text message.
And of course, each time you message them, you can then include offers, events, or other reasons for them to come back to you time after time.
As I mentioned this is actually really simple to do via email or text message, but I'd recommend you consider a text message VIP Club for your restaurant. The reason for that is that overall, something like 20 to 25% of all emails sent are actually read in total, whereas a massive 97% of text messages are opened and read within just 5 minutes of being sent. So text messages are far more effective so your results will be far better.
What Results Can You Expect?
Let's just have a quick look now at an example of how a text VIP Club could increase your restaurant revenue...
Let's say that initially we get 500 people to join the VIP Club and that in your restaurant the average transaction per person is £20.
We send a text blast with an offer to the 500 people.
Just a 10% response would be 50 people.
And if they come to dine with just one other person that is 100 people
100 x £20 = £2000 additional revenue, from just one text blast!
And if we do a blast twice per month = £4000 additional revenue
But what if you have 1000 or 1500 people to send the text blast to?
And what if the response rate was greater, say 15%? (We've had up to a 20% response rate!)
What difference would those figures make to your restaurant profits?
More Diners For Your Restaurant - Guaranteed
I hope that this post has given some ideas on how you can use actively encourage your diners back again and again, rather than just hoping that they'll come back.
You are of course, welcome to set up your own VIP Club, but if you prefer, when you've seen the demo, you'll see details of how I could set up a profitable VIP Club for your restaurant as well as give you all then help and support you need to ensure it is successful.
In fact, I'm so confident that it will be profitable for you, that I'll give you a 100% money-back guarantee - so it won't cost you a penny unless you get more customers!
So just test out the restaurant marketing software demo now and you'll be able to see exactly how it works for yourself.
Simply text VIP to 01283 260092 or scan the QR code with your phone.
I hope that this post has shown you that instead of just waiting and hoping, there is a much better way to encourage your diners back again and again.
Best regards,
